The Apple TV Job

The sad state of finding content within our streaming services

A few weeks back, we decided to watch Bruno. (It’s a… not particularly long story.) More recently, we decided to watch The Italian Job. These two movies seemingly have nothing in common (well, Italy, in a way) aside from the fact that I paid to rent both of them even though I actually didn’t have to. Such is the state of streaming in 2020.

To be clear, this is not a big deal. I’m out a total of something south of $10. Still, it is a little ridiculous that I could have watched both of these titles for “free” given that I’m already paying for streaming services on which they’re offered. The Italian Job is streaming on Amazon Prime Video and Bruno is on Peacock.

What’s really annoying is that I consider myself pretty savvy at such things. And yet there I was paying for movies that I had already “paid” for. So I can’t help but wonder how many people are getting fleeced in such a way. It’s not nefarious. It’s because there are now so many streaming services and yet the mechanisms to unify them in some way is complete and utter crap. The state of the art is the Apple TV app on the Apple TV device (yes, this is incredibly confusing) and it sucks. It’s enough to make one yearn for the TV Guide interface of old…

Yes, I know there are other third-party services that do this. And some are quite good. But it’s no less ridiculous that you have to resort to yet another service to do this in 2020. And the problem is only getting worse, not better.

It’s a plot worthy of The Italian Job. Though not necessarily of Bruno.

Hope everyone has a good, relaxing Labor Day.



✌️ “Our philosophy is simple…”

A decade ago, Steve Jobs outlined in-app subscription rules

✍️ The Blogger Comes Around

Medium’s changes to bring the world back to blogging

🔧 It Hinges On…

Microsoft’s odd slow-mo reveal of the Surface Duo continues…

🎵 Ping!

10 years ago, Apple tried their hand at social…

🎬 Windows All the Way Down

Disney creates a new window of their own design for Mulan